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14 de fev. de 2022
In Fórum do bem estar
Running a business is stressful enough in itself, and making important decisions is part of the game. Some of these decisions involve aspects such as the copy or graphics of your site: but how can you be sure you are making the right ones? Thanks to the A / B tests. A / B tests, also called split tests, allow you to compare two or more variants of the same text, button and / or image and show them to different segments of your site visitors in order to decide which is the most effective version. So let's see in practice what A / B tests are and why you should start using them in the management of your business. Discover thousands of products to sell online. No credit card required, zero risk. GET STARTED FOR FREE A / B test: what is it? Imagine having to create a sales funnel for your new product or service. You will study every word, every color and every detail of your web pages, and you will not leave anything to chance. A newsletter subscription form, some upselling and cross-selling strategies , and a nice red button that invites visitors to add your product to their cart. Finally, the time has come to launch your funnel, and everything is proceeding normally. But you have the feeling that something could be better. Some customers abandon their shopping cart without completing their purchase, and someone else does not complete the subscription form to your newsletter right before clicking Confirm. There will therefore be disturbing elements, and it is necessary to identify them. But how to understand what to change, how to identify the elements that need to be optimized? That's right, with A / B testing. While it is true that every customer is unique and has different expectations and needs, there are different aspects of your site that will have greater resonance and will be able to convert the majority of visitors. Think about it: what is your goal once a visitor arrives on your site? You will probably want him to take an action, be it signing up for your newsletter or buying your new products. To achieve this, you will structure sales funnels that you will study in every detail. And the more optimized your funnel, the higher your conversion rate. A / B tests will allow you to compare different alternatives for different variants of your site, to choose the best ones with the highest potential. Why do A / B testing? Why do a / b test It is therefore clear that carrying out tests to understand what works best for your site is essential. Some aspects may seem superfluous to you, but they can really make a difference. Maybe all those customers abandon their cart without Philippines Photo Editor completing their purchase because the directions aren't clear enough, or maybe those potential customers chose not to subscribe to your newsletter because they didn't understand what they would receive. But what is the A / B test for? Optimizing for users: the goal of every business is (as well as clearly making a profit) that its customers are satisfied, and that navigation on their site is fluid and intuitive. Thanks to the A / B test you will be able to get rid of all those too cumbersome steps and those buttons on which nobody clicks, making your site extremely optimized. Increase ROI: A site that converts quickly equates to a better return on investment, and split testing can help you improve conversions and get the most out of your traffic without having to spend more to gain new visitors. Reduce the bounce rate: one of the fundamental metrics for any ecommerce is the bounce rate, or the number of people who leave your site after a few seconds. Split testing will help make your site as engaging and enjoyable as possible, so visitors will want to spend a lot more time on it.
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sifat
14 de fev. de 2022
In Fórum do bem estar
Digital marketing is essential today. Whether you want to find a restaurant for dinner, buy a new PC, or book holidays, the place that is likely to influence your decisions the most is the internet. Without digital marketing, therefore, any business would be a ghost: invisible and ignored. A ghost floating on the deserted website, sterile social media channels and empty bank account. Doing digital marketing is essential to be able to differentiate a business, to get noticed despite the competition, and to grow customers , and in general to make a business flourish. Therefore, whether you have a company and want to apply the best digital marketing strategies without depending on a web agency, or whether you are (or want to become) a marketing professional, it is important to orient yourself well in this complicated world. START YOUR ONLINE BUSINESS TODAY Click below and start your free trial with Shopify. TRY SHOPIFY There are no magic formulas that will help Photo Editing Services you take flight online overnight, of course, but with a lot of study, abundant practice and a pinch of inventiveness, you will have great results. Especially if you read this article thoroughly! In particular, we will talk about: What is digital marketing, what it is characterized by and how it works What are the main techniques and strategies that are part of it What are the trends, present and future And finally we will answer the fundamental questions that those who are (or want to become) a professional in the sector may have Here we are? Let's start with the basics. Digital marketing: what is it? What is the definition of digital marketing? In short we could say that: Digital marketing is the set of strategies that exploit online communication channels to promote a product, service, brand or message. Among the strategies included in the large family of digital marketing we find: SEM (with SEO and SEA); content marketing ; email marketing; social media marketing; influencer marketing ; affiliate marketing ; ...and so on. Digital vs traditional marketing The first aspect to consider is the difference - in terms of cost and accessibility - with traditional media. Most forms of digital marketing, such as content marketing, are absolutely free to the exclusion of production costs. And even when it comes to advertising, online advertising costs much less than offline, with a much greater ability to track actual conversions, as we'll see. Furthermore, studying digital marketing is within the reach of (almost) everyone. Today, all you need to become an expert digital marketer is a computer, an internet connection and the desire to learn. Maybe you could add plenty of energy drinks too, but that's about it. As of January 2021, there were approximately 4.7 billion internet users worldwide, and this number is steadily increasing. It is the first time in history that we have the opportunity to reach so many people, so easily. And unlike most traditional marketing methods, digital marketing allows marketers to accurately measure their activities in real time. Just to give you an example, you can use a tool like Facebook ads to target only men between the ages of 22 and 25 in metropolitan areas, who have a strong interest in CrossFit, and dance music ... and above all, monitor the effect of campaigns on your site in real time, with the Facebook pixel (do not worry if all this seems Arabic to you, we will get there in due course and you can always learn more about the various terms in the articles to which the links refer).
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