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Robin Islam
12 de abr. de 2022
In Fórum do bem estar
You can start from several keywords, namely topic/conformity/participation/emotion/exceeding expectations. 1) Topics Everyone generally has social needs, and there will be topics in the social process. The spread of topics is often very fast. There are always some things, and there are always some things. It seems that if you don’t talk about it, if you don’t talk about it, you will be derailed from the world. Therefore, with the help of topics, products can effectively motivate users to spread the word. The easiest way is to use hot topics, such as planting fruits, saving five blessings, and so on. 2) Follow the crowd Conformity exists widely in ordinary people, and is a common psychological phenomenon of individuals. It means that individuals are influenced by the behavior of outsiders, and their own perceptions, judgments, and cognitions show behaviors that are in line with public opinion or the majority of people. For example, adding a national flag to an avatar is a typical conformity effect. By creating topicality, the product stimulates herd mentality and enhances communication. 3) Participate Participation is actually to encourage users to share their own achievements by precipitating users' behaviors. To give the simplest example, when we make homemade Phone Number List cakes and ceramics through DIY, in most cases, we will share our final output results, because we have participated in this process, made actions, and produced things. It is equivalent to his own works, incorporating his own feelings. Participation can easily stimulate our desire to share. 4) Emotions People are more likely to have the desire to share when they empathize with the human weakness of emotions, greed, anger, sadness, greed, hatred, and ignorance. It is flat and ordinary, and it is difficult to inspire people to share. Through emotional guidance, it is possible to Encourage users to share and spread. For example, in the scenario where the user is the king of glory and the rank reaches the king, the psychological needs of vanity and success are met, and they will be more willing to share; the user can see the story behind the song through NetEase Cloud Music and feel deeply. , and more likely to generate sharing. 5)
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Robin Islam
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