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Md Delwar Hossain
10 de abr. de 2022
In Fórum do bem estar
The Double Eleven war is imminent, and major e-commerce companies are bombarding marketing information as always. As in previous years, the publicity strategies of most platforms are consistent with the same principles: inviting celebrities to come out, emphasizing that there are many profit-making activities, and consumers special database benefit greatly. However, as a working party, in fact, they are most afraid of the tedious activities of merchants: forming teams, sharing, queuing for vouchers, and full discounts... The daily work is already hard enough, and no one wants to drag their tired bodies and guard their mobile phones to work overtime. However, I recently saw two promotional videos by NetEase Yanxuan that piqued my interest. This platform is anti-Double Eleven marketing to seize the normal state of consumers' IQ high ground, and has won the favor of many people with a special database low-profile and genuine attitude. 1. Routines and Anti-Routines I admit, I laughed in front of the title of "Reduction in Five Years, Big Promotion in Three Years". The characters in the video are the epitome of real buyers: frowning at the discount, scratching the head, setting the alarm clock for midnight, sprinting towards the discount, like gymnastics. How deep are the routines of Double Eleven merchants? You must not only have the energy of the wool party, but also the brain of the representative of the Math Olympiad class. Faced with the same product, you have to consider many variables special database such as allowances, super red envelopes, deposits, full reductions, and immediate reductions. It's a bit like doing math Olympiad questions in my student days: the questions are full of traps, and if you're not careful, you'll fall into the trenches dug by the merchants in advance.
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Md Delwar Hossain

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