Digital marketing is essential today. Whether you want to find a restaurant for dinner, buy a new PC, or book holidays, the place that is likely to influence your decisions the most is the internet.
Without digital marketing, therefore, any business would be a ghost: invisible and ignored.
A ghost floating on the deserted website, sterile social media channels and empty bank account.
Doing digital marketing is essential to be able to differentiate a business, to get noticed despite the competition, and to grow customers , and in general to make a business flourish.
Therefore, whether you have a company and want to apply the best digital marketing strategies without depending on a web agency, or whether you are (or want to become) a marketing professional, it is important to orient yourself well in this complicated world.
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There are no magic formulas that will help Photo Editing Services you take flight online overnight, of course, but with a lot of study, abundant practice and a pinch of inventiveness, you will have great results.
Especially if you read this article thoroughly!
In particular, we will talk about:
What is digital marketing, what it is characterized by and how it works
What are the main techniques and strategies that are part of it
What are the trends, present and future
And finally we will answer the fundamental questions that those who are (or want to become) a professional in the sector may have
Here we are? Let's start with the basics.
Digital marketing: what is it?
What is the definition of digital marketing? In short we could say that:
Digital marketing is the set of strategies that exploit online communication channels to promote a product, service, brand or message.
Among the strategies included in the large family of digital marketing we find:
SEM (with SEO and SEA);
content marketing ;
email marketing;
social media marketing;
influencer marketing ;
affiliate marketing ;
...and so on.
Digital vs traditional marketing
The first aspect to consider is the difference - in terms of cost and accessibility - with traditional media.
Most forms of digital marketing, such as content marketing, are absolutely free to the exclusion of production costs.
And even when it comes to advertising, online advertising costs much less than offline, with a much greater ability to track actual conversions, as we'll see.
Furthermore, studying digital marketing is within the reach of (almost) everyone.
Today, all you need to become an expert digital marketer is a computer, an internet connection and the desire to learn.
Maybe you could add plenty of energy drinks too, but that's about it.
As of January 2021, there were approximately 4.7 billion internet users worldwide, and this number is steadily increasing.
It is the first time in history that we have the opportunity to reach so many people, so easily.
And unlike most traditional marketing methods, digital marketing allows marketers to accurately measure their activities in real time.
Just to give you an example, you can use a tool like Facebook ads to target only men between the ages of 22 and 25 in metropolitan areas, who have a strong interest in CrossFit, and dance music ... and above all, monitor the effect of campaigns on your site in real time, with the Facebook pixel (do not worry if all this seems Arabic to you, we will get there in due course and you can always learn more about the various terms in the articles to which the links refer).