To enable breadcrumbs in SERP, navigate to your Yoast plugin. You'll find them under Search Appearance website, it is very important that you use categories. They act as your blog's navigation. So really, the same rules should apply:Keep categories to a minimum Label them clearly Don't include vague or unnecessary categories (like the default "Uncategorized" )To create your categories, go to Articles Categories and add them there. Or, if you have an e-commerce site, go to Products > Categories :wordpress categories Just like the pages on your website or the individual . So, take the time to create the category pages:Create categories that you know people are actively searching for and needing information on. Write a slug that echoes the category name and is easy to remember.
Click on each category and fill in the corresponding metadata for each to improve their chances of ranking. Once your categories are created, you can start applying your blog posts to them in the editor. And the beacons? Tags are similar to categories in that they allow you to better organize your blog content. But they are not intended to cover the major employee email list topics of the site. They are more like smaller topics and keywords found in each article. You create them the same way you do with categories. We have two recommendations when it comes to beacons:Use them only if you have a content-rich website with hundreds of posts on various topics Do not index
your tag pages because it is low value contentYou can do this last option in the Yoast SEO settings: Search Appearance > Taxonomies > Tags > Show tags in search results? No. tags without index seo yoast 8. Optimize your content Most of the previous tips were about the things you need to set up once when creating a new WordPress website. Now is the time to take a look at the content optimization principles you should apply whenever you create new content. Let's dive in. Select a targeted keyword Each page of your website should be targeted to 1 targeted keyword. The focus keyword represents the topic of the page and the main phrase you want to rank for with that page. When it comes to choosing the priority keyword, you should always worry about 3 aspects:Popularity – What is the search volume and overall search trend of the keyword? Difficulty